Hassadna
Campaign
Product Design (UX UI)
Years: 2023
*Collaboration with @Hassadna
Student Project
The Public Knowledge Workshop (Hassadna), a real non-profit organization dedicated to promoting governmental transparency, civilians engagement, and data-based discourse. I worked on a live site, addressing the organization's challenges.
A mobile app and a landing page designed to help students going on exchange programs. Our goal is to make the exchange experience smoother, more informed, and more enjoyable by sharing real insights from those who’ve already been there.
Link to website (web only) ↗
The Public Knowledge Workshop (Hassadna), a real non-profit organization dedicated to promoting governmental transparency, civilians engagement, and data-based discourse. I worked on a live site, addressing the organization's challenges.
User Research * Concept Development * Brand Identity Design * Real Project * Working with R&D
How can we face the issue of unhealthy food and limited menu options in US school cafeterias, exacerbated by pandemic-related staff shortages, to ensure children access diverse and nutritious meals?
Problem Statment
How can we help Hasadna reach and engage more people?
Opportunity
While talking with Hasadna, we noticed a gap they hadn’t fully identified: they lacked a clear, compelling digital presence that could communicate their mission effectively and attract new volunteers. This presented a unique opportunity to craft a narrative that both informs and inspires action.
Solution
We designed and built a marketing-oriented landing page that clearly explains the organization’s mission, highlights its impact, and encourages individuals to get involved. The page offers a more engaging and accessible information for people about the Hassadna, helping turn passive interest into active participation.
The Campaign
Test and Experiments
Landing Page
Link to website (web only) ↗
Hassadna Campaign
Produt design (UX UI) - Real life work
Year: 2023
The Public Knowledge Workshop (Hassadna), a real non-profit organization dedicated to promoting governmental transparency, civilians engagement, and data-based discourse. I worked on a live site, addressing the organization's challenges.