Illustration
Nike Golden

Product design (UX UI)
Year: 2025 (Student Project)

Nike for adult is a sub-brand Nike concept fitness app designed specifically for older adults who want to stay active, healthy, and confident in their everyday lives. The goal of the app is to provide a gentle yet empowering fitness journey that emphasizes functionality, enjoyment, and a strong sense of community.

The illustrations are crafted to make the app feel inviting, age-inclusive, and joyful. They feature older adults in dynamic, optimistic poses performing familiar exercises like stretching, strength training, and walking with friends.

This is a student concept project and not a real app.

An AI-powered job mentor app created during a 3-week sprint to support job seekers in Israel’s competitive tech sector.

Target Audience of sub-brand

Healthy grandparents seeking a supportive space to boost daily function and confidence in everyday life.

Target Audience desired feelings

A sense of confidence, freedom, courage, and fulfillment from the ability to succeed - even in everyday tasks. You’re not alone; bring friends into your journey.

User Feedback

As part of the design process, I created user personas based on the target audience-active and health-conscious older adults-and used them to guide key design decisions. I shared early concepts with these personas in ChatGPT as well as with real older adults to gather direct feedback. Their insights helped me refine the user experience and ensure the tone, functionality, and illustrations truly resonated with their needs and preferences.

First Ideation

Direction #1:

Confidence, freedom, courage, a sense of fulfillment and success—even in daily activities.

Direction #2:

Support, simplicity, clarity, and peace of mind—even in every small step.

First Concept

Final Style

Personas feedback:

Ruth and Walter are reacting to the tone of defeat in this illustration. The slump of the character, the overly subdued palette, and the vague, somewhat dismissive messaging don’t feel aligned with the spirit of active, empowered older adults. They want clarity, positivity, and a sense of momentum — even when something’s gone wrong. A little energy and encouragement can go a long way, especially in a fitness context for this age group.