Duration - May 2024-July 2024
UX UI, Branding, DSM
01
Problem Statement
I had the privilege of engaging with the Public Knowledge Workshop (Hassadna), a real non-profit organization dedicated to promoting governmental transparency, civilians engagement, and data-based discourse, during a course at my university.
In collaboration with developers from the Hebrew University, we worked on a live site, addressing the organization's challenges. Ultimately, we presented our solutions back to Hassadna.
02
Solution
A concise campaign (one pager) highlighting Hassadna's impactful projects and their relevance to our daily lives, coupled with a brief survey to facilitate volunteering opportunities.
03
Competitive Analysis
I conducted a competitive analysis of existing products some of which are Binance and Xend Finance, two of the top players in the African market.
Strengths
Binance has deep pockets and can provide liquidity to its DeFi projects,
Low transaction fees
Established reputation and user base
87%
of surveyed students express a preference for styling their clothing based on influencers and current trends.
94%
of surveyed students answered that they don't use a weather app before heading out.
74%
of surveyed students reported instances where their clothing choices were ill-suited for the weather.
Product 1: App
