01
Duration - Oct 2022-March 2023
A re-brand for a student project I originally created with a classmate, guided by our design teacher.
My responsibilities were user research, persona, sketches, design, wireframing, prototyping
02
The Mission
KindaCool's mission is to empower individuals, particularly young adults, in crafting their distinct fashion style while ensuring they dress appropriately for the weather. In a world where some prioritize their fashion sense over health and safety, we recognize the challenge.
03
Research
Based on a brief survey involving 45 participants, I aimed to gain deeper insights into my target audience, aiming to comprehensively understand their challenges and concerns to form the foundation for my problem statement
87%
of surveyed students express a preference for styling their clothing based on influencers and current trends.
94%
of surveyed students answered that they don't use a weather app before heading out.
74%
of surveyed students reported instances where their clothing choices were ill-suited for the weather.
06
The design
